GreenStreet
For our final project in our introductory journalism class, each lab group was asked to create an online and mobile information product that could be marketed to a specific audience. This was a business start-up simulation and involved creating a business website, mobile app, merchandise, financial plan, social media accounts and posts, and various other advertising tools. At the end of the project, each lab group presented their business pitch to a panel of judges who critiqued the strategy, content, design, and business models. The goal was to create a business that had the potential to thrive. My lab decided on creating an online and mobile aggregator and online shopping tool to assist in sustainable and local shopping. In the end, we ended up winning the best pitch award. Read more about our idea and business plan below, and explore our website to see the final product!
Strategy Memo
As the lead of the Strategy and Project Management Team, I was tasked with spearheading the overall strategy and coordinating workflow.
Newsletter
In collaboration with my peer, we wanted to create a mock newsletter for our business to experiment with the extent of business strategies and partnerships we could promote.
Final pitch/presentation
By clicking on the photo, you will be able to view the final presentation used for our business pitch. Speaker notes are included to follow along.
Business Backgrounder
Including critical information and key messages.
Final Website
Featuring all final materials
