Hilton Aspire Card

During the semester of my "Principles and Practice of Strategic Communication" class, our class was split into seven groups of six to create mini mock agencies. Half the groups were given one credit card reward client and the other half of us were given the Hilton Honors Aspire card. Each member of the class had to apply to the specific role in the agency they wanted. I applied to and was granted the role of Account Director/Brand Manager. My role in this position was to be responsible for the completion and progress on the final campaign strategy which included the objectives, target audience definition, selling, strategy, and product and issue positioning. I was responsible for directing the agency and serving as the point of contact with the client (Professor & TA). I was selected for this position given my excellent time management skills, motivational skills and possessing the ability to look at the "big" picture. At the end of the semester, each student agency presented their final campaign book during a presentation to the professor and TA.